abrdn invests to help clients create more. More opportunity. More potential. More impact. It offers investment expertise across all key asset classes, regions, and markets so that clients can capture investment potential wherever it arises. By combining market and economic insight with technology and diverse perspectives, it looks for optimal ways to help investors navigate the future and reach their financial goals. And by putting environmental, social and governance (ESG) considerations at the heart of its process, it seeks to find the most sustainable investment opportunities globally.